_cachanchán!

_cachanchán is an old Canarian word used to describe someone with a laid-back,

mischievous character. These wine labels evoke a world of tradition

and heritage, taking us back to the time of Carlota’s

grandfather, founder of the Los Lirios winery.

_the project

_wine label universe

rooted in Canarian heritage

for a premium winery

_role

_creative direction

_visual identity

_values

_raw

_elegance

_local identity

_family heritage

_client

_bodega los lirios

_year & location

_gran canaria, spain

_2025

_this project was about wine,

but also about memory.